Ghana: Water Sanitation and Hygiene (WASH) Behaviour Change Communication (BCC) Strategy for the Urban Sub-Sector

Ghana: Water Sanitation and Hygiene (WASH) Behaviour Change Communication (BCC) Strategy for the Urban Sub-Sector

Water, sanitation and hygiene (WASH) are among the powerful drivers of human development as it affects quality of life at many levels including improved health and economic status. There is growing awareness among public health practitioners that, until proper hygiene is consistently practiced, both at home and in the community as a whole, the desired impact of improved water and sanitation infrastructure in terms of community health benefits cannot be realized.
The process of preparing this BCC strategy began with a baseline study and formative research as part of CHF‘s USAID funded Water Access, Sanitation and Hygiene for the Urban Poor (WASH-UP) project. This included a situational analysis of the urban sub sector in 5 urban communities in Ghana (Avenor, Ayidiki and Nima in AMA and New Takoradi and Kojokrom in STMA.) The situational analysis included a review of documents of national level studies such as the Demographic and Health Survey (DHS) reports, the Environmental Sanitation Policy (ESP) Document of the Ministry of Local Government and Rural Development (MLGRD), the National Water Policy (NWP), as well as studies, manuals and guidelines prepared by the Community Water and Sanitation Agency (CWSA) among others.
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