Learning Brief 3: Market Feasibility for Financial Products Focused on Youth in Construction

Learning Brief 3: Market Feasibility for Financial Products Focused on Youth in Construction
The data in this report was based on assessment of results from: a literature review, 9 focus group discussions, 29 key informant interviews, and analysis of quantitative and qualitative data from banking industry players. The focus group discussions consisted of 77 youth selected based on age, location2 and demonstrated interest in construction measured by attendance at a technical training center. The key findings in the report include the following.

Youth have high experience with savings, but limited access to loans
Youth have difficulty providing proof of residence and recommend a wide range of account fees
Financial products should represent opportunity and should be promoted through all means possible
HFC-Boafo is well-placed to provide youth-focused financial products that fit the focus group recommendations
From the above findings, Global Communities Ghana reported their analysis and recommendations for the future.
Read the full brief here.